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Writer's pictureJuliana Castellar

Should you be offering Spark Ads to brands?



Hey there fellow UGC creators!


I'm here to talk to you about a really exciting opportunity that you should definitely be considering for your content – Spark Ads!


Now, you might be wondering what exactly Spark Ads are, and how they can benefit you as a UGC creator. Simply put, a Spark Ad is when a brand partners with you to use one of your videos in your own platform, and they put ad spend behind it. This means that your video will reach a much wider audience and has the potential to bring in more engagement and followers.


But I know what you might be thinking – "Is this really a good thing for me, as a UGC creator?" And the answer is a resounding YES! Here's why:


First of all, you don't need to have a huge following to make Spark Ads work for you. However, having a following can definitely make it easier to land inbound opportunities and work with brands. And as your following grows, so does your potential income – you can start raising your base prices and your Spark Ads rate, making it a win-win situation for everyone.


Another great thing about Spark Ads is that they can help you build a positive relationship with brands. For example, if you're just starting out and want to showcase your UGC abilities, you can create a video of a product you love and send it to the brand as a Spark Ad. This can open the door to future opportunities and collaborations.


In conclusion, Spark Ads are a fantastic way to monetize your content and reach a wider audience. As a UGC creator, it's definitely worth considering them as a part of your content strategy. And remember, if you're just starting out, don't be afraid to reach out to brands with your ideas – you never know where it might lead!


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