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Writer's pictureJuliana Castellar

If you are a UGC Creator, DON'T do these!



Hey there, fellow UGC creators!


If you're looking to build a successful career in user-generated content, there are a few things you should avoid to ensure you're on the right track.


As a Creative Strategist that hires UGC Creators everyday, I want to share with you three common mistakes that many creators make and how to avoid them:

  1. Letting a brand know your rate is negotiable right away.

I know it can be nerve-wracking to talk about money but remember, you have a unique set of skills and talents that are in high demand. Don't be afraid to ask for what you're worth and negotiate a fair rate with potential clients. If you don't value yourself, no one else will. So, leave imposter syndrome at the door and confidently state your rates.

  1. Not updating your portfolio, rates, and add-ons.

The UGC industry is always changing, and it's essential to stay up-to-date with the latest trends and the needs of brands and agencies. Make sure your portfolio is current with your recent work and consider adjusting your rates and add-ons as necessary. This way, you'll be able to offer the best possible service to your clients and increase your chances of landing great deals.

  1. Giving up without giving it time to grow your UGC business.

Building a UGC business takes time and effort, but don't let that discourage you. Keep pushing through, and believe in your ability to succeed. It will be worth it in the end, and the rewards will be well worth the effort. Remember, Rome wasn't built in a day, and neither will your UGC business. So, be patient and keep at it.


As a UGC creator, it's essential to be confident in your abilities and to ask for what you're worth. Keep your portfolio, rates, and add-ons up-to-date and don't give up on your UGC business too easily. By avoiding these common mistakes, you'll be well on your way to building a successful career in user-generated content.


Follow for more UGC tips and tricks.





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